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MBA

Database Resources

VRIO is not explicitly described in any of the databases available at UWF, however there are good ways to find this information. Journal articles and news will often use phrases such as:

  • strategic advantage
  • competitive advantage
  • organization and strategy

For articles using these and other suggested searches use the databases Business Source Complete and ABI/Inform Global.

The database Marketline discussions and news often have these types of information. Use the Company option at the top and find your company.

Another good source is the Management Discussion of companies' annual reports. These can be easily found in the database Mergent Online. Find your company and then go to Annual Reports - Management Discussion & Analysis.

Statista has information that might be useful for a VRIO analysis such as market share and popularity statistics.

To gather more information to support your VRIO analysis, see the other business databases.

SWOT analyses for individual companies are available in the MarketLine database. Look up your company and there will be a link to a report on SWOT. To round out and get more current information use news sources on the Company and Industry News section.