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Advertising and Public Relations: Finding Books

Books in the Catalog

Reference Books

Advertising Age Encyclopedia of Advertising. 2003. (Ref. HF5803 .A38 2003)

Florida News Media Directory. 2006/2007. (Ref. PN 4897 F6 F48)

Gale Directory of Publications & Broadcast Media. 2007. 4 volumes. (Ref. Desk Z6951 A97& Emerald Coast Campus Library) See also: Ulrich's International Periodicals Directory. (Ref. Desk Z 9941.U5)

Encyclopedia of Major Marketing Campaigns. 2007. (Ref. HF 5837.E53)

Direct Marketing Market Place. 2011. (Ref. HF 5415.1.D57).

Business Librarian

Shari Johnson's picture
Shari Johnson
Contact:
John C. Pace Library

University of West Florida

(850) 474-2711