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Advertising and Public Relations: Finding Books

Books in the Catalog

Reference Books

Advertising Age Encyclopedia of Advertising. 2003. (Ref. HF5803 .A38 2003)

Florida News Media Directory. 2006/2007. (Ref. PN 4897 F6 F48)

Gale Directory of Publications & Broadcast Media. 2007. 4 volumes. (Ref. Desk Z6951 A97& Emerald Coast Campus Library) See also: Ulrich's International Periodicals Directory. (Ref. Desk Z 9941.U5)

Encyclopedia of Major Marketing Campaigns. 2007. (Ref. HF 5837.E53)

Direct Marketing Market Place. 2011. (Ref. HF 5415.1.D57).

Business Librarian

Shari Johnson's picture
Shari Johnson
John C. Pace Library

University of West Florida

(850) 474-2711